The reigning diablo all-time longest lasting website I've ever seen was diabloii.net. In the honor of the long-time fans you should have made the site diabloiii.net. Would have been appropriate, too late I guess... just wanted to mention that.
On another note, I've sent Blizzard a few e-mails asking for diabloiii, they never actually denied it so that may say -something- if at least just not "no."
Lol, I quit WoW, but right when I did I told Blizzard I'd pay for two WoW accounts and buy DiabloIII if they released it... still nothing.
I hope this site gets some real momentum, imagine a game with such a strong following that the game company has to make it in fear of their OWN LIVES bwahahaha.