As an aside, I should note that going green wasn't really a marketing scheme, just that advertisers used it as a selling point when they noticed it was becoming a popular idea.
It was around before, in other ages. Hippies... Although, that was more peace-oriented. The only major relation was agrarian Utopia; it then splits off in to anarchy and a multitude of other issues.. If I know what I'm talking about, that is. And, of course, now it's a marketing scheme, which is what I was talking about, I didn't mean to confuse anyone such that I think marketing came up with going green.
There was a green movement then too - although it wasn't called that. Some of the people involved could be classified as hippies, but mostly they were "naturalists"; people who wanted to build their houses of natural materials in a more natural and energy-efficient way (say, underground), people who wanted to cut down on pollution and forestry and try and protect nature from being destroyed and poisoned, that sort of thing. It was also pretty "out there" as far as not being accessible to the general public or being considered a viable or sensible way of living by society.
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It was around before, in other ages. Hippies... Although, that was more peace-oriented. The only major relation was agrarian Utopia; it then splits off in to anarchy and a multitude of other issues.. If I know what I'm talking about, that is. And, of course, now it's a marketing scheme, which is what I was talking about, I didn't mean to confuse anyone such that I think marketing came up with going green.