...WoW's users are building up a tolerance. Players are consuming new content at an ever increasing rate, and with the latest expansion Cataclysm, which took the better part of two years of development effort, many users have consumed the content and quit (again) after only six months or so.
An increasing number of people appear to be becoming tired of the same old recurring end-game structure of 10/25 player raids and working week after week on the next boss fight mechanics in order to slowly replace all of their equipment from the last tier of content with gear from the current content which will eventually get replaced again in the future.
The subscriber base has dropped significantly since it's peak shortly after the Cataclysm release, and Blizzard are now trying lots of things like giving away free copies of the original version of the game, allowing their "refer-a-friend" program to work up through level 80, and now the unlimited free trial period offer here.
Ultimately though the problem is that Blizzard has not been able to think outside the box enough to invent new and compelling *kinds* of content, and their players are increasingly unimpressed with the same cycle of leveling/raiding.
It is likely at this point that WoW has seen its peak in terms of subscriber base and relevance in the gaming world. I think they will always be able to maintain a subscriber base measured in millions, and may well run indefinitely, but if they want to grow again they need to get some fresh talent into their design group.
//////
I think this reinforces the sense that all of the senior dev talent has moved on to the new MMO.
Rollback Post to RevisionRollBack
To post a comment, please login or register a new account.
http://games.slashdot.org/comments.pl?sid=2281662&cid=36615996
...WoW's users are building up a tolerance. Players are consuming new content at an ever increasing rate, and with the latest expansion Cataclysm, which took the better part of two years of development effort, many users have consumed the content and quit (again) after only six months or so.
An increasing number of people appear to be becoming tired of the same old recurring end-game structure of 10/25 player raids and working week after week on the next boss fight mechanics in order to slowly replace all of their equipment from the last tier of content with gear from the current content which will eventually get replaced again in the future.
The subscriber base has dropped significantly since it's peak shortly after the Cataclysm release, and Blizzard are now trying lots of things like giving away free copies of the original version of the game, allowing their "refer-a-friend" program to work up through level 80, and now the unlimited free trial period offer here.
Ultimately though the problem is that Blizzard has not been able to think outside the box enough to invent new and compelling *kinds* of content, and their players are increasingly unimpressed with the same cycle of leveling/raiding.
It is likely at this point that WoW has seen its peak in terms of subscriber base and relevance in the gaming world. I think they will always be able to maintain a subscriber base measured in millions, and may well run indefinitely, but if they want to grow again they need to get some fresh talent into their design group.
//////
I think this reinforces the sense that all of the senior dev talent has moved on to the new MMO.