I'm going to try to play tonight at the US launch, but i'm very doubtful of any success. Blizzard is just not capable of a successful launch of a game or expansion, no matter how many billions of dollars they have, they can't spare a few bucks for some extra servers. It would help their PR imensely if they had smooth launches, not to mention probably more customers who would pay for extra servers and probably get them even more profit.
No amount of money can compensate for millions of people accessing authentication/hosting servers at once.
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