Quote from Hexy
This is not even comparable.
In both of your examples, both players had the ability to try. The problem is with Blizzard giving rewards to the people THEY selected in the first place. Personally, I believe being selected to participate is just reward by itself, but to further aggravate loyal fans who would love the chance to be picked but weren't, by making it absolutely impossible to reap the same rewards, somehow, is absurb. Everyone who has played Diablo 2 to some extent knows how random MF'ing can be, that's the point. However, everyone has the ability to keep running stuff and increasing their chances through more attempts. Eventually they will be rewarded with good drops. It will happen in time. Rewarding people who were selected by Blizzard to participate is not analogous to your example because the ones who weren't selected had absolutely no definite control over their chances to play the beta.
To be fair, more keys were given out for D3 beta as contest rewards than tickets sold for any given Blizzcon- and you certainly had a level of control when it came to the contests (how many you enter, how vigilant you are to be first poster, etc.). Personally, I got my key from the Gamefront tiwtter giveaway. A lot of people entered, knowing it was going to the first 500 people who retweeted their tweet, and they never followed up on it until all the keys had been given out. If you dont alreayd know, there was a huge snafu with this contest, as Gamefront thought twitter kept a sorted chronological list of the retweets (they dont). They only show a sampling of 50 retweets from the first to the most recent. Thus, the guy could only give them outto people on those list. There was a topic here on D3 that was talking about it (later in the very same topic that advertised the giveaway before it started) where people who had retweeted after some people were getting keys. It was then found out if you tweeted at the guy giving them out asking why you hadnt recieved your key, and he could see you had posted before other people he had given a key too, you were instantly sent one. Thats how I recieved my key: my vigilence in entering contests and following up on them.
At the end of the day you can view it two ways:
1) It was totally random and out of your control. Cool, then that means everyone had the same equal chance of getting the FoS and it's not fair to say "we had no opportunity to get it" when you had just as much of an opportunity as the next guy. You just happened not to get picked, and I'm sorry but thats the nature of random chance. Not worth being angry at those who were lucky, or feel like you were personally cheated by blizzard.
2) The contests were not random and people could increase there chances of getting keys (by using scprits, or creating builds that won contests, entering every single contest, etc.). You could say they had "unfair" advantages, but strictly speaking you had access to all the same resources as they did and could have done what they did. There was nothing preventing you from getting a key this way. Hell, you could have even found and bought one from someone personally. You may disagree with that, but its ludicrious to suggest there is absolutely nothing you could do to get a key- there were simply no things you were willing to do (buy a key, write a script, watch the internet like a hawk for months, etc.). And ultimately more people got the FoS this way then people who have any given blizzcon FoS, so you can't say the contest group alone isn't enough people to warrant a FoS.
In either case, there is no issue of fairness here. There is no reason to feel slighted or cheated out of anything because you weren't owed anything in the first place. You can't say you had no chance because you had the same exact chance as everyone else for the opt-in invites. You also can't say there is nothing you could do to get a key as that is also clearly false as many people did get a key without being randomly selected.
There's just no reason to habor any resentment towards anyone that isn't jealousy at it's core. You wanted to get into beta but didnt get selected. Now that those people are getting something to prove they were in the beta (and thats really all this FoS is- almost every other developer does this) you are angry because you feel like they already got enough. You are mad someone else got something you didnt. That's just all there is to it. And if all else fails and no amount of reason or logic can prevent you from being angry at the 'chosen' or at blizzard- then let them know with your wallet, don't buy diablo 3.
EDIT: This will also be my last post on this subject. The fact this has been an issue at all I find incredibly indicitive of how childish and petty grown ass adults can be with anonimity and the internet.