here is the most important thing. Know what u are talking about. be able to answer most anyones question, and only hire staff that also know what they are talking about. even though its selling video games, people are going to ask a lot of questions. like, about subscriptions, what system iis better, why, will this game run on my pc (without telling u its specs). then make sure u have the money to invest, and get a website going. having a website is easier on u, and the customer. they can browse online, and u dont have to have the item right then. other than that. jjust b more friendly than the douches at gamestop, and you should do ok XD.
edit: like murderface said, game tournaments. very good way to get people to come. u can charge like, 5 or 10$. give away 50% of that total away as prize money. (if 30 people come, u charge 10$ each. winner gets 150$. u can charge more or give away more like 75% of earnings). this way no money comes out of ur pocket. gamers love tournaments. also. game parties. whena game just comes out, throw a party for it.. of course not all games. but also throw opening parties for games that arent super anticipated. like HALO... its not the only game deserving a party. i cant tell u exactly wut games 4 u to throw a party for, ull have to no wuts highly anticipated in ur area, and around the nation.
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edit: like murderface said, game tournaments. very good way to get people to come. u can charge like, 5 or 10$. give away 50% of that total away as prize money. (if 30 people come, u charge 10$ each. winner gets 150$. u can charge more or give away more like 75% of earnings). this way no money comes out of ur pocket. gamers love tournaments. also. game parties. whena game just comes out, throw a party for it.. of course not all games. but also throw opening parties for games that arent super anticipated. like HALO... its not the only game deserving a party. i cant tell u exactly wut games 4 u to throw a party for, ull have to no wuts highly anticipated in ur area, and around the nation.